The R&M “Lettre”

Sign-up for La Lettre from R&M to get the essentials of current affairs in the diamond industry and privileged access to the articles published below

We keep your data private and only share it with third parties that make this service possible. Read our Confidentiality Policy for more information.

esperluette

Let’s get intimate

You know about intelligence quotient (IQ), you know about emotional quotient (EQ), but one term we might want to start paying attention to is Brand Intimacy Quotient (BIQ?). And that’s because this is a metric in which the luxury industry – from cars to handbags to jewelry – is scoring badly.