
Signet, De Beers Have a Plan to Promote Natural Diamonds
The two industry giants are working together on a new marketing campaign. De Beers Group CEO Al Cook (left) and Signet Jewelers CEO Gina Drosos met in Botswana earlier this year. Their companies are teaming up on a new natural diamond marketing campaign set to launch in Q3. New York—Signet Jewelers and De Beers Group […]