The R&M “Lettre”

Dear readers, This week, we focus with curiosity and considerable interest on trends, marketing, Generation Z and KP developments.

The United Arab Emirates (UAE) will become chair of the Kimberley Process (KP) in 2024, trade leaders in Dubai announced following the organization’s plenary meeting.

Press release – Due to launch to the broader market in 2023, automated melee screening and verification of large volumes of melee will be possible down to a tenth of a point in size (0.001 carats).

The Responsible Jewellery Council (RJC) has appointed World Diamond Council (WDC) president Edward Asscher as vice chairman at its first in-person board meeting since the start of the pandemic.

Botswana’s president Mokgweetsi Masisi is said to have rebutted a report in Botswanan newspaper Sunday Standard that said the country was “ditching De Beers” and planned to sell all its larger diamonds to rival miner Lucara.

Generation Z consumers are different than those in other generations—including millennials—according to a Women’s Executive Leadership Forum  on the subject, held in New York City on Oct. 27, sponsored by the Women’s Jewelry Association and Citizen Watch America.

Press release – New research highlights key trends shaping how younger generations perceive, research and buy diamonds. Ethical assurances, branded offerings, ‘phygital’ retail and Web3 experiences will define the new diamond world.

The Gemological Institute of America (GIA) has joined the Watch & Jewellery Initiative 2030 (WJI 2030) and will work with the group to develop environmental, social and governance (ESG) content for education programs.

Dear readers, Our Lettre this week is illuminated by the glow of “beautiful” stories of diamonds and fine jewelry!

Press release – De Beers is proud to announce Lupita Nyong’o as its first Global Ambassador. The Academy Award-winning actor stars in the new brand campaign, De Beers: Where It Begins, which tells the story of the only global luxury brand that starts at the source.

Our journey of discovery through the latest jewelry collections leads us in the footsteps of Gucci, Louis Vuitton and Boucheron. These Maisons compete in technical virtuosity and expertise which – alongside their exceptional stones and creations – they use to enhance their stories, whether telling tales of the splendor of Italy during antiquity, or of […]

 We all know 2021 was the best year ever for jewelry sales, with US sales soaring like never before, but how much jewelry was sold in total? As always, the US government provides the figures – and a year later, it always revises them.