
NDC Complaint Sees Lab-Grown Company Banned from Using ‘Misleading’ Ads
The UK’s Advertising Standards Authority (ASA) has ruled that Skydiamond may not use advertising with “misleading” terminology that fails to make it clear their diamonds are not natural. The Natural Diamond Council (NDC) filed a complaint with ASA about the ad, which debuted in February 2023 and featured text including, “Say hello to the world’s first and only diamond […]