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Two marketing strategies and a big jackpot

In the industry discussions on the role and prospects of synthetic diamonds (SDs) and their advantages and disadvantages in comparison with natural diamonds (NDs), it is always emphasized that SDs comparable in characteristics are much cheaper (at least by 50%) than NDs.

A call for synthetics transparency

 Among the challenges of assessing the lab-grown diamond market is the lack of published data on the sector. That’s largely because none of the companies operating in the space are publicly traded, which would require them to disclose metrics such as sales, profit and production.