Growing Up with Gen Z
Marketing to the under-25 crowd is a challenge, but companies that can serve up accessible, relatable products via digital media will have the best chance of tapping into this demographic.
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Marketing to the under-25 crowd is a challenge, but companies that can serve up accessible, relatable products via digital media will have the best chance of tapping into this demographic.
Edward Asscher has been elected to serve a second term as president of the World Diamond Council, leading the fight against “conflict diamonds“.
De Beers executive Feriel Zerouki will succeed Edward Asscher as president of the World Diamond Council (WDC) in 2022, the organization said Monday.
A rough diamond changes hands at least five times before it reaches the cutting wheel, an industry veteran explained to my amazement when I first started writing about the market. A polished stone is traded even more often before being set into a piece of jewelry, he continued.
At the end of March, when most of the world was going into coronavirus lockdown, China was slowly emerging from it.
Pomellato has once again released a video in time for International Women’s Day and Women’s History Month, relying on a cast of activists and professionals. For its third “Pomellato for Women” video, the jewelry brand tapped a lineup of A-list actresses, fashion icons, influencers and activists to speak about equality, diversity and the need for […]
Alexey Moiseev, Deputy Minister of Finance highlighted the priorities of the Russian chairmanship in the Kimberley Process (KP) in 2020 and delineated the key focus areas speaking at the press conference held in the International Multimedia Press Center of the Russia Today International News Agency this last Tuesday February 25.
The Canadian Jewellers Association (CJA) has issued a guide to advertising lab-grown diamonds in response to a rise in marketing of the product to consumers in the country.
Oy vey. We have a problem. A perception problem. This time, it’s not the whole lab-grown versus mined diamond debate (no doubt more on that next week), but the Jane Fonda ethical jewelry brouhaha that’s spilt over social media following the Oscars.
Livia Firth, co-founder and creative director of Eco-Age, and acclaimed film director Andrew Morgan reunite for The Diamonds of Botswana, the third Fashionscapes film. The short documentary follows Livia as learns first-hand about the impact of diamond mining in a country that has unearthed some of the worlds most precious stones.
Russia’s Eximbank has started offering credit to rough-diamond buyers through a loan deal with an Antwerp-based Alrosa client, the miner said.
Edward Asscher, president of Royal Asscher Diamond Company, will take over as president of the World Diamond Council (WDC) in June for a two-year term.