
Diamond verification device, DiamondProof, lands in retail stores for the first time
The device, developed by De Beers Group, rapidly and reliably distinguishes natural diamonds from non-natural diamonds, such as laboratory-grown diamonds and diamond simulants, helping to underpin consumer confidence De Beers Group today announced that its innovative retail-facing diamond verification device, DiamondProof, has landed in select retail stores for the first time, giving consumers the ability […]