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This Year, Forevermark’s focused on bridal

Forevermark will put its marketing dollars behind bridal this year, running an ad campaign designed to reflect “modern” love and supplying jewelers with what they’ve asked for—a line of smaller, lower-priced engagement rings. 

De Beers’ Stephen Lussier on Forevermark and Lightbox

Stephen Lussier, the veteran De Beers executive who nowchairsits newly formed consumer products division (which consists of Forevermark, De Beers Diamond Jewelers, and lab-grown line Lightbox) as well as the Diamond Producers Association (DPA), spoke to JCK following the Forevermark breakfast at JCK Las Vegas on May 30, which included a speech by Botswana’s first lady, Neo […]