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Paris-Based Jeweler Fred Launches Blue Lab-Grown Diamonds
French brand Fred, a unit of luxury group LVMH, has introduced a limited-edition collection featuring a mixture of natural and synthetic diamonds.
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French brand Fred, a unit of luxury group LVMH, has introduced a limited-edition collection featuring a mixture of natural and synthetic diamonds.
The moderately discreet launch of engagement rings on Lightbox’s website surprised many in the industry. De Beers’ lab-grown brand had focused on fashion jewelry since its 2018 inception. The miner’s line had always been that synthetics were for fun, affordable pieces and not for milestone events.
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The luxury titan’s revenue was up 15 percent year-over-year, though sales slipped in the fourth quarter.
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Acquired in 2021, the brand’s high jewelry sales have doubled and its new “Lock” collection was an instant hit.
The Italian luxury brand will receive the first Gem Award for High Jewelry Excellence.