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LVMH sees value in Tiffany’s diamond sourcing

A storied past and popularity as a brand might be the first things that would attract a potential suitor to Tiffany & Co. But LVMH has identified another key attribute that made the US jeweler a valuable target: its ability to source its own diamonds and track its supply chain. 

Let’s get intimate

You know about intelligence quotient (IQ), you know about emotional quotient (EQ), but one term we might want to start paying attention to is Brand Intimacy Quotient (BIQ?). And that’s because this is a metric in which the luxury industry – from cars to handbags to jewelry – is scoring badly.