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Diamond storytelling

For those thinking that the ‘A Diamond is Forever’ advertising campaign will easily resonate with millennials, think again. De Beers has a lot of work to do before it relaunches the iconic slogan in late September, as part of Forevermark’s U.S. holiday marketing campaign.

Confidence in the diamond dream

“All value in the diamond business emanates from the consumer desire for our product. Without that consumer desire, there would be no investment

What is the price of a diamond?

Not too long ago, I posted a question on Twitter, asking people what they thought was the average price per carat of diamonds. Specifically, I wondered how much, in informed people’s opinion, was the average wholesale price per carat of polished diamonds.