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Two major trends are currently engulfing the diamond market – branding and ethical consumerism. Savvy diamond firms across the pipeline would do well to enmesh the two. Ultimately, a company’s corporate social responsibility (CSR) strategy, which defines its ethical practice, should enhance and not diminish its brand.
This may not be a good time to consider marketing – considering the tough state of diamond jewelry. At the same time, it is precisely because of times like this that generic marketing is so missed. The times really are tough. Miners are mining less, manufacturers are suffering from the high rough prices and low polished […]
A sizeable debate has been brought up to date: and what about synthetic diamonds? Will they one day be able to substitute for natural diamonds and compensate for a supply about to run dry 20 years from now? Freeze-frame.
There’s a dark horse lurking in the shadows of the diamond industry in the form of the Botswana government. Not only is it about to become a major rough diamond supplier in its own right – that is, independent of the Diamond Trading Company (DTC) – but it may soon gain more of a say […]
The Kimberley Process outlived its purpose. It can no longer evolve, it cannot adjust to current problems and the old ones are mostly gone. The problems that the KP was created to address can be taken care of with much simpler tools. Therefore, let us give KP the honorable and dignified euthanasia it deserves, cherish […]
The Diamond Trading Company’s (DTC) June sight had an estimated value of $540 million. The De Beers rough distribution company made slight adjustments to prices and assortments that enabled the boxes to maintain their value. DTC reduced prices on some boxes and increased prices on others.
The JCK Las Vegas show ended on Monday with mixed reports from diamond exhibitors. Overall, the show was okay. While it did not signal a significant boom in trading, most left satisfied that the U.S. market is stable in the near term.
It’s going to get worse, before it gets better. After weeks of quiet contemplation, last week it became known that some 600 lab-made diamonds were submitted, undisclosed, to IGI for grading. The concern was that it was not an isolated case and more undisclosed goods are in circulation. Wednesday night, Chaim Even-Zohar published more disturbing details […]
If it looks like a diamond and shines like a diamond, it must be a diamond. That is, at least, from a consumer point of view. The respective discussions this past week regarding undisclosed synthetic stones filtering the market and attempts at the World Diamond Council (WDC) meeting to widen the definition of conflict diamonds […]
No, this headline did not appear on the front page of the most influential newspaper in the world, but it may if members of the industry don’t start demanding action in the recent lab-made diamond case. If this story appears on the pages of major newspapers, consumer confidence will go down the drain. The industry […]
The decision by the Indian government to force its citizens to convert half their foreign currency to rupee was another of a growing list of directives negatively impacting the diamond industry. The result is that 2012 is set to become an even more challenging year than expected for the trade.
The World Diamond Council this week voted in favor of discussing a change to the definition of conflict diamonds as described in the Kimberley Process Core Document. While not binding, it is a much-needed evolution. But will it actually result in any change?
