At the recent American Gem Society Conclave, speaker Peter Sheahan gave an excellent presentation about how all industries are dealing with rapid change. “Don’t build your future on the beliefs of the past,” he exhorted. “Just because a certain kind of marketing worked for the 30 years you’ve been in business, doesn’t mean anything for tomorrow. When a historical business practice meets the future, the future always wins.”
I’m often asked where the industry is going. While life always holds surprises, I have long felt that some clear trends are presenting themselves. To wit:
THE PAST
Diamond engagement rings
THE FUTURE
All kinds of engagement rings
THE PAST
Natural diamonds
THE FUTURE
Man-made and natural diamonds
