Italian jewelry brand Pomellato has embarked on a three-month partnership with Paris-based Vestiaire Collective, enabling it to reward customers for selling their pre-owned pieces on the luxury resale platform.
For every Pomellato piece re-sold through the site by May 11, customers will receive a voucher for 10% off Pomellato’s new collection. This can be redeemed on its website until May 31.
The move, launched February 11, is underpinned by a shared commitment to “driving sustainability and circularity in the fashion industry and consumer mindset,” the partners said in a joint statement. It follows Pomellato’s 2018 decision only to use gold that has been responsibly sourced.
The jeweler, part of luxury group Kering, will be working with social influencers Hannah Lhoumeau, Michaela Thomsen and Bettina Looney to publicize the initiative.
