JCK Show Las Vegas 2014 will sound out the diamond and jewelry industry

From May 30 to June 2, 2014, the JCK Show Las Vegas will see gathered jewelry professionals and experts from all around the world. This fair, which is one of the sector’s most important ones, will be an excellent opportunity to sound out the American market, as well as to confirm or refute the trends observed in the diamond industry in recent months.

In a relatively calm but positive diamond market, as much in the field of rough diamond trading as of polished, the JCK Show international fair in Las Vegas will thankfully give everyone the opportunity to take stock of the trends observed in recent months. An effective barometer of the main market, that is to say the American market, this commercial event is one of the most popular ones every year. While it is the perfect time to form new business contacts, to stock up on gems, gold and diamonds, and to discover the designs from the new collections of jewelers from the US or of international standing, professionals will also take this opportunity to try and place themselves in relation to the market and find out about future trends and evolutions in the diamond industry.

Among others, please take a look at, follow or discuss:

Awaited events:

– Diamond In The Sky from DEF, which will include the presentation of an award to President Ian Khama and the government of Botswana;

– Speech by Philippe Mellier, De Beers CEO, towards the retailers in attendance;

Please take a look at:

– the collection of synthetic diamond jewelry from designer Reena Ahluwalia: “Moments Collection” from “Nurture by Reena”.

– the new Forevermark collection: “Pure”.

Pay attention to:

– the debates and sentiment of the people in attendance concerning tight liquidity, price resistance from retail buyers and pressure on prices in certain areas of goods;

– the potential buyers’ interest in so-called “special” diamonds or investment diamonds;

– the lower quality diamonds’ growing market share;

– the role to be played by synthetic diamonds and the approach the industry intends to adopt towards this matter with regard to consumers. See if the industry’s views are evolving;

– the reception given to the De Beers’ new contracts and the prospects they offer for the future (Price stabilization? Intention to put an end to volatility?)

– the future of brand advertising and the message generic advertising could potentially convey: different according to the regions of the world? Universal? Associated with the idea of “true” love?

– the backlog for certification and the answers provided by the GIA;

– the ethical issues and the Conflict Minerals Rule, the transparency of the supply chain and, by extension, the place held by ethics in the marketing discourse.