Natural Diamond Council is launching a report series on trends, origin, and other particularities of the ultimate gemstone – natural diamonds.
It will partner with key organizations including governments, local communities, analysts, and researchers that are part of the various stages of the natural diamonds’ journey from source to market. These comprehensive reports serve as a critical resource to empower today’s discerning consumers as well as members of the press and industry with transparent information and fun facts!
Flagship Report Unveiling Trends and U.S. Consumer Preferences Regarding Natural Diamonds:
It has partnered with trend analytics company, Tenoris, on our latest report, “Natural Diamond Trends, A 2024 Overview”, detailing the latest trends and consumer preferences regarding natural diamonds.
Insights from NATURAL DIAMOND TRENDS, A 2024 OVERVIEW:
- Round Diamonds remain the mainstay of the market, accounting for 82% of the center stones in natural diamond jewelry in 2024. At the same time, more consumers are choosing to express their individuality through fancy shapes, particularly elongated silhouettes like Oval diamonds, which extend the look and elegance of the hand.
- VS-clarity diamonds are gaining in popularity, whereas SI (Slightly Included) diamonds have long been the sweet spot for the American consumer.
- Consumers are gradually moving out of the 1-carat comfort zone, opting for larger diamonds for center stones.
- Rings are the most popular category of diamond jewelry, followed by earrings.
- The share of natural diamond jewelry by sales value is 33% bridal and 67% non-bridal (other natural diamond jewelry).
Download the Natural Diamond Trends Report
Source : Natural Diamond Council
