Chow Tai Fook has joined forces with Chinese online retail giant JD.com, which will become the jeweler’s preferred internet sales channel.
JD.com claims to be the largest Chinese e-commerce company by revenue, with 2016 sales of $37.5 billion. Hong Kong-based Chow Tai Fook said Tuesday that the partnership deal would help lure digital-minded consumers to its products.
“The collaboration with JD.com is one of our online-to-offline strategies that help engage a wider range of customers with enhanced services,” the jeweler said.
