Louis Vuitton unveils the campaign for its new High Jewelry collection ‘Awakened Hands, Awakened Minds,’ embodied by Louis Vuitton Ambassador, Ana de Armas.
The new Louis Vuitton campaign comprises three visuals, one of which reveals the most astonishing diamond of all the high jewelry collections presented in June. This colored diamond is extremely rare, not only for of its color, a deep, delicate orangey pink, but also because of its weight, 56.23 carats, and its unusual octagonal cut. Set on pink gold wire lacing held in place by diamond-encrusted baguettes and Vs, the “Heart of Paris” gem symbolizes the Eiffel Tower, epitomizing the collection’s inspiration. Francesca Amfitheatrof, Artistic Director of Louis Vuitton Watches and Jewelry, takes us on a deep dive into 19th-century France, an era of flourishing craftsmanship and innovation. It saw not only the Eiffel Tower take shape, but also the birth of the Louis Vuitton Maison.
This is the second time that Ana de Armas has appeared as Ambassador for a Louis Vuitton High Jewelry campaign. Through Sølve Sundsbø’s lens, she appears in a series of refined portraits.
The Awakened Hands, Awakened Minds campaign has been running worldwide since June.
