Piaget opens a new boutique on rue de la Paix

“Always do better than necessary“, is the motto for Piaget, the famous Swiss watchmaker and jeweler, which opened a new boutique at 7 rue de la Paix in Paris on April 27 this year.

On the edge of place Vendôme, the Maison Piaget, which is known for its ultra-thin movements, will now welcome fans of the brand in a 500 m² space, “its biggest boutique in the world“.
The display window is intended to be a theater where the brands creations can express all their magnificence. Collections of fine jewelry — of which there are two per year — will be shown alongside fine watches that can trace their roots back to La Côte-aux-Fées — a little Swiss village in the Jura mountains, where the watchmaking workshop was born in 1874…